First of all, for some reason, every major fashion show in Miami needs to take place in May/April. Unfortunately, not many shows were scheduled for March so it did not give me a lot of options. The first fashion show I encoutered happened at the exact same time I had a doctor's appointment, so I couldn't attend. The other fashion show I found, happened to be starting two hours after I found it... IN ORLANDO. Option number three seemed promising, until I found out it was a couple's lingerie fashion show, so that's a no. Finally, I found a fashion weekend event in Fort Lauderdale, Underground Lauderdale, but it does not appeal to my target audience.
I went on the website for Undergound Lauderdale, and saw that it was a high-end event, since there were a lot of semi-famous designer collections, and the revenue was very expensive. I went to the website to search up the schedule, and it's a total four day event filled with cocktail parties, dinners, preformances, and several fashion shows. The first thing I realized, there's no way I can interview any of the designers. 1. Many of them won't even be there, but only their collection will. 2. There's over 2,000 people attending including actual media sources, so the chances they'll want to talk to a high school student is unlikely. 3. These are high-end designers, which means they'll probably have an entourage behind them at all times.
My next idea, was to talk about the clothing, describing the trends for this spring, prices, popular looks, and new accessories. Unfortunately, I went on the website for each individual designer, and came to the conclusion that this is not going to work for my target audience. The clothing was very expensive, and almost every article of clothing sold was at least 200$. My 18-25 year olds will not be able to afford any of this, and if they are, then they can't purchase that many articles of clothing. However, while scrolling through the galleries in the designers' websites I'm thinking to myself, "This was totally made for 18-25 year olds, no one else would wear this.", which is when the idea came for me- Fashion dupes.
"Dupes" are products that are similar in appearance and function as a high-end product, but are way cheaper in price. They are basically the equivalence of having purchased the same product but under a more reasonable, affordable brand. Example:
So what I'm going to do is attend the fashion show for one designer, I'm still not sure which one because one date is more expensive than the other, but the other offers more content, so I'll have to decide according to cost difference and my schedule. Out of all of the collections featured, the ones that would appeal most to my target audience would be Nicole Miller, Zoey Reva and Alice and Trixie, which are the events I'm hoping to attend. I'll take pictures of as many outfits as I can during the show, and then afterward I'll go to Top Shop, H&M, gap, and the other stores featured in my research. The reason why I'm going to go look for clothes in these stores is because they were the most popular among women ages 18-25, despite socioeconomic status. Once I'm at these stores, I'll try to find replicas but at a cheaper price, and I'll write about it in my article. That way, women will understand that you can still have a great, tendy, new look despite the price.
Schedule - 3 Days Of Fashion By The Beach. (n.d.). Retrieved March 25, 2017, from http://www.undergroundlauderdalefashionweekend.com/schedule
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